Marketing Manager - Ecommerce & Digital Strategy

Marketing Manager - Ecommerce & Digital Strategy

Exciting Opportunity

Noonday Collection is at an exciting inflection point in our journey. Founded in 2010 when Jessica Honegger sold artisan-made goods to fund her adoption of a child from Rwanda, our mission began as a partnership with Ugandan artisans who needed a marketplace for their beautiful handcrafted products. What started as an at-home fundraiser has blossomed into a purpose-driven brand that has generated over $150M in total revenue and $30 million in payments to artisans worldwide over our 15-year history. We are an established B Corps and fair trade certified.  Having grown primarily through a single channel, we are now evolving into a true omnichannel brand. We're seeking a collaborative, adaptable, and purpose-driven marketing professional to help lead this transition and drive our next phase of growth through innovative digital strategies.

Key Responsibilities

Digital Marketing & Content Strategy

• Develop and execute comprehensive marketing campaigns across email, text, and social channels
• Create compelling content that aligns with brand voice and enhances SEO
• Manage segmentation strategies to deliver personalized content to target audiences
• Build and maintain content calendars across multiple products and initiatives
• Oversee social media team and ensure contractors have necessary resources
• Ensure compliance with marketing regulations including CAN-SPAM and GDPR

Ecommerce & Shopify Management

• Optimize all Shopify stores' performance, including product listings and site functionality
• Configure technical aspects of sales events (discounts, tags, Launchpad, Easy Lockdown)
• Ensure mobile responsiveness and optimize checkout experience to reduce abandonment
• Collaborate with design team on website updates, email templates, and promotional materials

Sales & Promotions Leadership

• Develop annual promotional calendar, including standard and opportunity-based sales events
• Create strategic recommendations to boost revenue during traditionally slow periods
• Coordinate with warehouse team and wholesale partners regarding upcoming promotions
• Track and report on key metrics including revenue lift, average order value, and conversion rates
• Evaluate competitive landscape to ensure offers remain compelling and on-brand

Performance & Analytics

• Analyze campaign and sales data to identify trends and opportunities for growth
• Conduct A/B testing to refine marketing elements and optimize performance metrics
• Manage external agency for Meta and Google campaigns
• Oversee Meta Partners within Beta Business Suite for UGC and boosted content
• Stay current with digital marketing and ecommerce trends to implement innovative strategies

Customer Experience & Journey Optimization

• Map and analyze the full customer journey from awareness to advocacy
• Identify friction points in the purchasing process and implement solutions to improve conversion
• Develop personalized touchpoints at key stages of the customer lifecycle
• Create and optimize post-purchase communications to encourage repeat business and referrals
• Collaborate with customer service to ensure consistent brand experience across all interactions

AI Integration & Innovation

• Leverage AI tools to streamline marketing workflows and drive operational efficiencies
• Implement AI-powered personalization across customer touchpoints
• Utilize AI for advanced audience segmentation and predictive analytics
• Demonstrate proven experience applying AI solutions to marketing challenges
• Stay current with emerging AI technologies and identify new applications relevant to ecommerce and marketing

Requirements

• 5+ years of experience managing Shopify stores and Klaviyo email marketing platforms for a consumer brand
• Proven track record of driving ecommerce growth through integrated marketing strategies
• Demonstrated experience implementing AI solutions to enhance marketing effectiveness
• Strong analytical skills with ability to translate data into actionable insights
• Experience managing cross-functional projects and collaborating with multiple stakeholders
• Passion for social entrepreneurship and ethical fashion

Location

• Austin, Texas
• This role is hybrid, requiring you to be in the office at least two days a week

About Us 

Noonday Collection is a socially responsible fashion brand that partners with artisans around the world to create unique, handcrafted jewelry and accessories. We connect talented artisans to a global marketplace, creating sustainable economic opportunity in vulnerable communities.